“#LoveWins”. It’s a slogan we’ve heard a lot about recently. I’d like to suggest that, since God is love, the claim that it wins is true. Here’s why:

1) Love is selfless and trustworthy.

“Love is patient, love is kind. It does not envy, it does not boast, it is not proud.It does not dishonour others, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres” – 1 Corinthians 13:4-7

In light of eternity, love is righteous and sacrificial. It is the love that protects families, reconciles enemies, restores the brokenhearted, overcomes sin and enables real transformation of the heart. It is a love that never fails because its foundation is God.

2) Love is world-changing.

Love turned a movement started by first century Jews living in a backwater of the Roman Empire into the most significant and widespread revolution in human history. It is a love that has conquered hearts and transformed nations. Christians have been at the forefront of social changes that stopped violent gladiatorial contests, freed slaves and confronted racism.

The impact of Christian love and charity is so inescapable that even those who reject it cannot deny its influence on civilisation as we know it. Believers can rightfully claim that despite the reality of atrocities that some so-called professing Christians have committed, which are clearly in opposition to Jesus’s life and teaching, the love that his true followers have consistently shared is a major reason why Christianity is the most followed faith in the world.

3) Love won at the Cross.

More people have become dulled to their hopelessness without God’s love. Other voices, desires and pursuits have drowned out the invitation to receive true hope, peace and freedom being offered.

“How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them? And how can anyone preach unless they are sent? As it is written: ‘How beautiful are the feet of those who bring good news!’” – Romans 10:14-15

How can you take God’s love encapsulated by Jesus’ life, death and resurrection to those who don’t know him? The best way of spreading this love, I suggest, is to “give a reason for the hope we profess” by sharing the Gospel and making disciples. Everyone who hears and responds to this message of love, hope and salvation is the true winner both now and forever.

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